WGXC Underwriting

Why underwrite with WGXC? Underwriting is a unique opportunity to reach WGXC’s 78,000 potential listeners on 90.7-FM, and thousands more who regularly visit wgxc.org. WGXC’s listeners believe in the importance of local media, and support the local businesses and organizations that support us. Our listeners are engaged and informed consumers; they value and recognize the investment made by local and regional businesses and organizations in support of community media.

What is underwriting? Underwriting is a specialized and non-commercial form of advertising. These on-air announcements are broadcast at the beginning of every WGXC program, free from commercial clutter. The content and broadcast schedule of these announcements must comply with FCC regulations, and are drafted cooperatively by WGXC and each underwriter.

WGXC underwriting rates are offered in the following packages. Rates are outlined below, and explained in detail in the WGXC Underwriting Kit.

Total Underwriting Plan
This plan includes 10 announcements per week / $5 each.
3-month package is $650
6-month package is $1300 / $1235*
*discounted rate if paid at contract (5%)
12-month package is $2600 / $2210*
*discounted rate if paid at contract (15%)

Basic Underwriting Plan
This plan includes 4 announcements per week / $5 each.
3-month package is $260
6-month package is $520 / $495*
*discounted rate if paid at contract (5%)
12-month package is $1040/ $885*
*discounted rate if paid at contract (15%)

Event Burst
Broadcast an on-air burst in the days leading up to your event. 10 announcements a week.
Book of 10: $100, for one week ($10/spot)
Book of 20: $180, for two weeks ($9/spot)
Larger books: e.g. 40, 80 etc. are $8/spot